EVERY HOME DEMANDS ITS OWN STRATEGY… THAT’S THE POINT

 

In asking Derek about his creativeness behind unique real estate industry leadingmarketing ideas, a little grin appears on his face as he tells a few stories about his past more complicated marketing hurdles he faced while helping lead the McDonald’s Restaurants Marketing Department in 2002 when the company faced scrutiny as Hollywood launched the blockbuster SUPERSIZED Movie. ‘Try and explain to a leadership board of men that the burgers and fries that had made them so successful over the past 35 years needed a lighter choice option (salads for moms) and if they at the time didn’t do something quickly, the government was threatening health warnings on French Fry packaging similar to label warnings on cigarette’s’. Not the easiest task in turning around the McMega giant for Grech and the team at the time while launching the I’m Loving It campaign with Justin Timberlake to swing positive momentum.

Fast forward years later, Grech’s almost 20 years of Leading International Brands such as McDonald’s, Nike, Sears, Home Hardware, Future Shop/Best Buy and Rogers has positioned him at the forefront of a highly competitive business in Real Estate as he drives marketing channels of fine homes very differently and as he expresses more STRATEGICALLY than other Agents – to which he very quickly adds, has been the most enjoyable and rewarding marketing experience of his life.

I got into the Real Estate business because I felt that there was a gap when it came to truly marketing a home – I mean not just putting a sign up or hosting an agent open or open house and advertising a home in the newspaper. TRULY Driving awareness of a home through the right strategic advertising channels – not simply relying on MLS and waiting for the phone to ring as he puts it bluntly when referring to the majority of others. Defining the TARGET MARKET and creating a STRATEGIC MARKETING APPROACH SPECIFICALLY FOR YOUR HOME – NOT GROUPING THEM ALTOGETHER WITH AN AGENTS OTHER LISTINGS. Home sales in the last 5 years in West Vancouver have ranged from $3.9 million (often a lot sale in Westmount) to higher end homes in the Westmount pushing the $10 million mark – these homes and home owners need a completely different approach than in the most recent past and relying on what work years ago, doesn’t cut it! Similarly In Edgemont we have currently witnessed $2.410.000 lot sales and new homes are pushing the almost $4 million mark daily….a $500,000 to $850,000 difference in the last 12 months. Again, with figures such as these, EVERY HOME DEMANDS ITS OWN STRATEGY. THAT’S THE POINT.

THIS IS JUST THE TIP OF THE ICEBURG IN A BIGGER CONVERSATION I’D ENJOY HAVING ABOUT MY DIFFERENTIATION.

LIMITED NUMBER OF LISTINGS… THAT’S THE POINT

Just because McDonald’s Restaurants serves the most amount of people every year (billions and billions) doesn’t mean that McDonald’ is the best restaurant around. This is simply a quote in reference to others Agents advertising that they have sold the most homes year after year.

When it comes to my philosophy, I have chosen a limited number of properties to work with in order to devote the quality time I feel a client needs to properly market and service the sale of their home. The magic number for me has been 12 properties, which is a good number to be in the game while giving myself the time to think about every client on a daily basis – this amount of listings keeps me working for around 12 hours per day, often 6 days+ per week.  Recently I have added two incredible associates who dedicate their time to work intimately with my buyers with me involved while delivering all the back end support to marketing that I’ve created that truly differentiates my approach to delivering a dynamic approach to real estate.

I don’t have assistants who take my calls from listings as I enjoy taking the calls directly myself and I show all my properties myself. I strongly believe if you can’t understand the emotional response to a person viewing a home for the first time, how can one understand how much that person is willing to pay for that given property at the hour of negotiation.

FOCUS… THAT’S THE POINT

Trying to be everything to everyone is simply impossible. In saying this, we are STRATEGIC EXPERTS in West Vancouver, Edgemont Village, & Surrounding Area) & Downtown as we’ve seen HUGE MIGRATION PATTERNS BETWEEN THESE 3 AREAS. Concentrating in these extremely competitive markets in the efforts to sell your home and or buy on your behalf is critical. Being a Jack of all trades, Master of none is exactly what I don’t want to be and what you don’t want your representative to be. If a question of a surrounding property to you just got listed and or just sold, we need to know in advance for how much and what that home is in comparison to ours. Everyday the game could change and if we are not on top of these changes, or your Agent isn’t, you’re going to lose – and in our business these days, losing can end up costing you in the hundreds of thousands of dollars.

Every Home Deserves Its Own Strategy.